Why Alix?
Alix Mills flourishes in the grey. Not because ambiguity is comfortable, but because she has learned that ambiguity is where the real work begins. Most people want to skip past it. Alix walks straight into it.
Her foundation is in industrial design. Not the kind that ends up in a showroom - the kind that starts with a problem, maps the whole system, and designs a solution that actually holds together when humans get involved. She spent years feeling like she had taken a wrong turn. Her peers were designing products you could hold. She was designing events, teams, operating models, and frameworks. It took time to see what was always true: those are products too. They just require a different lens.
Most people choose a lane; creative or operational. Alix never did. Not because she couldn't, but because she understood early that the best work lives where the two meet. A creative idea without operational strength will fracture over time. The vision fades, the execution stumbles, and what could have been extraordinary becomes another good idea that didn't quite make it.
Doing both throughout her career has made it undeniably clear: infrastructure isn't the enemy of creativity, it's what gives you permission to be creative in the first place. The most powerful work lives at the intersection. Where imagination and infrastructure hold each other up.
Two decades. Both sides of the industry - agency and corporate. And most recently, building and leading an internal agency from the ground up. The through-line across all of it has always been the same: design the whole system, not just the parts.
