About

Alix’s story began in industrial design school; a discipline centered on solving complex problems through the lens of function, feasibility, and human experience.  That foundation has shaped every chapter of her journey, from creating large-scale brand experiences to building global organizations that foster connection, culture, and performance at scale.

She cut her teeth at some of the best agencies in the business, honed her skills at IBM, then built and led global events at Bloomberg.  Along the way, she developed into a strategic and creative thinker who knows how to turn ideas into experiences that connect, convert, and leave a lasting impression. 

For nearly a decade, she led Bloomberg’s Global Event Team, creating organizations and programs that spanned formats, cultures, and markets, and, always focused on outcomes that mattered. Whether launching a new platform or reimagining a flagship experience or global program,  she works at the intersection of data, design, and emotion to create work that moves people and drives measurable impact.

Alix had an idea to bring that approach to life beyond her corporate roles.  She had an idea to create a studio that’s methodical in process, collaborative in spirit, and deeply intentional about how experiences make people feel and what they inspire people to do.

Today, she partners with forward-thinking people to concept, create, produce, and deliver experiences that resonate long after the moment passes.

St Johns Experiential is a studio at the intersection of science and art. We use a methodical, data-informed, and creative process to create event and brand experiences that are as strategic as they are beautiful and crafted to spark emotion and build lasting connections with audiences.

We believe the most powerful experiences aren’t just seen or heard.  They are felt. They live in the in-between: the goosebump moments, the meaningful glances, the unexpected delight, the desire to be a part of something different. That’s where we play. We blend strategy with story, production with presence, to turn moments into real human memories. Whether in-person, virtual, or hybrid, we create for meaningful impact and unforgettable experience.

The name?
Drawn from a mood-brightening plant and the river that shaped Alix’s childhood. Science, story and serendipity intertwine; a gentle spark that gets the neurotransmitters firing, in the brain’s own language of connection.