{"version":"https://jsonfeed.org/version/1","title":"St Johns Experiential","home_page_url":"https://stjohnsexp.com","description":"St Johns Experiential","author":{"name":"St Johns Experiential"},"items":[{"id":"https://stjohnsexp.com/how-i-see-it/f/capabilities-don%E2%80%99t-create-value-business-outcomes-do","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/da1ce72f-4139-4bd1-a623-5c403c71e57b/IMG_0917.jpeg\"/><p>Organizations naturally describe themselves through the capabilities they've spent years building. Their clients rarely think that way.  Clients are thinking about growth, customer acquisition, retention, market expansio...</p>","url":"https://stjohnsexp.com/how-i-see-it/f/capabilities-don%E2%80%99t-create-value-business-outcomes-do","title":"Capabilities don’t create value, business outcomes do","summary":"Organizations naturally describe themselves through the capabilities they've spent years building. Their clients rarely think that way.  Clients are thinking about growth, customer acquisition, retention, market expansio...","date_modified":"2026-08-19T14:10:53Z"},{"id":"https://stjohnsexp.com/how-i-see-it/f/business-is-still-human","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/da1ce72f-4139-4bd1-a623-5c403c71e57b/IMG_5710-44b6b41.jpg\"/><p>Long before I could explain it, I found myself paying attention to something that often seemed overlooked. I wasn't paying attention to the program, the campaign, or even the event itself. I was paying attention to how p...</p>","url":"https://stjohnsexp.com/how-i-see-it/f/business-is-still-human","title":"Business is still human","summary":"Long before I could explain it, I found myself paying attention to something that often seemed overlooked. I wasn't paying attention to the program, the campaign, or even the event itself. I was paying attention to how p...","date_modified":"2026-08-14T18:00:16Z"}]}